Privacy Policy

1. Introduction

Old Lane Homes Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.oldlanehomesltd.co.uk, contact us, or use our services.

Please read this policy carefully. By using our website, you acknowledge you have read and understood this policy. If you do not agree with its terms, please discontinue use of our site.

2. Who We Are

Old Lane Homes Ltd is the data controller responsible for your personal data.

Company name: Old Lane Homes Ltd

Website: www.oldlanehomesltd.co.uk

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: admin@oldlanehomesltd.co.uk
Post: Chester, Pulford
Phone: 07884 027 072

3. What Personal Data We Collect

We may collect and process the following categories of personal data:

3.1. Data You Provide Directly

Name, email address, phone number, and postal address when you complete a contact or enquiry form
Details of properties you are interested in buying, selling, or renting
Financial information (e.g. indicative budget) when relevant to a property enquiry
Identity verification documents where legally required
Any other information you voluntarily provide when communicating with us

3.2. Data Collected Automatically

IP address, browser type and version, operating system
Pages visited, time and date of your visit, and time spent on pages
Referring URLs and website navigation patterns
Cookie identifiers (see Section 9 for details)

3.3. Data from Third Parties

Publicly available information about properties from land registries or planning portals
Information from property portals or referral partners where you have consented to sharing

4. Legal Basis for Processing

We rely on the following legal bases under UK GDPR to process your personal data:

Contract: to perform our obligations under any agreement with you, or to take steps at your request before entering into a contract
Legitimate interests: to operate and improve our website, conduct marketing, prevent fraud, and develop our business, where these interests are not overridden by your rights
Legal obligation: to comply with applicable laws and regulations, including anti-money laundering requirements
Consent: where we have obtained your explicit consent, for example for non-essential cookies or certain marketing communications. You may withdraw consent at any time

5. How We Use Your Personal Data

We use your personal data for the following purposes:

To respond to your enquiries and provide property-related services
To match you with suitable properties and arrange viewings
To carry out identity and anti-money laundering checks where required by law
To send you property listings, market updates, and promotional materials (where you have opted in or we have a legitimate interest to do so)
To maintain and improve our website functionality
To analyse usage patterns and carry out internal research and analytics
To comply with legal and regulatory obligations
To detect and prevent fraud or other unlawful activities

6. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data with:

Property portals and listing platforms where you have instructed us to advertise a property
Solicitors, surveyors, mortgage advisers, and other professional advisers involved in a property transaction you have instructed us on
IT and technology service providers who support our systems (acting as data processors under our instruction)
Marketing and analytics platforms (e.g. email providers, website analytics tools) subject to appropriate data processing agreements
HM Revenue & Customs, regulatory bodies, or law enforcement where legally required

Where we share data with third parties, we require them to maintain appropriate security and to use the data only for the purposes we have specified.

7. International Data Transfers

Where we transfer your personal data outside the United Kingdom, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), or that the recipient country has been deemed to provide an adequate level of protection.

8. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.

Enquiry and contact records: up to 3 years from the date of last contact, unless a transaction proceeds
Transaction-related records: up to 7 years following completion, in line with anti-money laundering legislation
Marketing preferences: until you unsubscribe or withdraw consent
Website analytics data: up to 26 months in anonymised or aggregated form

When your data is no longer required, we will securely delete or anonymise it.

9. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. Cookies are small text files placed on your device.

9.1. Types of Cookies We Use

Essential cookies: necessary for the website to function correctly and cannot be disabled
Analytics cookies: help us understand how visitors interact with our website (e.g. Google Analytics)
Preference cookies: remember your settings and choices
Marketing cookies: used to track visitors and display relevant advertisements (only set with your consent)

9.2. Managing Cookies

You can control and manage cookies through your browser settings or our cookie preference centre on the website. Please note that disabling certain cookies may affect the functionality of the site. For more information, visit www.aboutcookies.org.

10. Your Rights Under UK GDPR

Depending on the circumstances, you have the following rights in relation to your personal data:

Right of access: to request a copy of the personal data we hold about you (a Subject Access Request)
Right to rectification: to request correction of inaccurate or incomplete data
Right to erasure: to request deletion of your personal data in certain circumstances
Right to restrict processing: to request that we limit how we use your data
Right to data portability: to receive your data in a structured, machine-readable format
Right to object: to object to processing based on legitimate interests or for direct marketing purposes
Right to withdraw consent: where processing is based on consent, to withdraw it at any time without affecting the lawfulness of prior processing
Rights in relation to automated decision-making: not to be subject to solely automated decisions that significantly affect you

To exercise any of these rights, please contact us using the details in Section 2. We will respond within one month of receiving your request. We may need to verify your identity before processing your request.

11. Security of Your Data

We take appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security reviews.

While we take every reasonable precaution, no transmission over the internet is completely secure. We cannot guarantee the absolute security of data transmitted to our website. Any transmission is at your own risk.

12. Third-Party Links

Our website may contain links to third-party websites, including property portals and partner services. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Children’s Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with their data without parental consent, please contact us and we will take steps to delete it promptly.

14. How to Complain

If you are unhappy with how we have handled your personal data, we encourage you to contact us first so we can attempt to resolve the matter.

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Helpline: 0303 123 1113

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The updated version will be posted on this page with a revised ‘Last updated’ date. We encourage you to review this page periodically. Where changes are material, we will notify you by email (if we hold your contact details) or by a prominent notice on our website.